Mr. Mark Lomanno
Mr. Lomanno is President of Smith Travel Research (STR), the leading authority on current trends in occupancy, room rate and supply/demand data for the U.S. and the North American lodging industries. Each month, STR obtains revenue data from over 23,000 US properties accounting for over 3.2 million rooms. In addition, STR collects daily lodging performance data from over 21,000 U. S. hotels with over 2.6 million rooms as part of its daySTAR program. Through daySTAR PLUS, STR tracks daily customer segmentation data for upscale properties in all major US markets. Through its worldwide marketing alliance with Deloitte in the UK, STR provides a global perspective for all lodging trends.
STR tracks market share performance for virtually every major global hotel chain and most major management companies through its various STAR programs. Clients rely on STARs data quality and absolute data confidentiality to make strategic and operational decisions in the areas of sales and marketing, development, revenue management, reservation forecasting, internal audit and virtually all other departments.
STR also publishes Lodging Review, a weekly newsletter endorsed by the American Hotel & Lodging Association that tracks occupancy and room rates for the U.S., all fifty states, and the top 25 metropolitan markets. Data from Lodging Review is frequently published in Hotel & Motel Management, Hotels, Lodging Hospitality, Lodging Magazine, The Cornell Quarterly, The Wall Street Journal and the New York Times. It is also used extensively by Investment bankers and Lodging Equity Analysts and hospitality consultants across the US. STR data is used as the official source of lodging statistics for the U.S. Travel Data Center's Travel Printout and by over 300 convention and visitors bureaus, state tourism departments and government entities.
Mr. Lomanno serves on the advisory boards of the HSMAI Foundation, Travel Industry of America, The Center for Hospitality Research at Cornell University, and the University of Delaware Hotel, Restaurant and Institutional Management. He writes a monthly column for Hotel Motel Management magazine. Because of his in-depth understanding of current industry issues Mr. Lomanno is asked to give numerous speeches at industry seminars and hotel company meetings throughout the year. He is also a frequent guest lecturer at the School of Hotel Administration at Cornell University. Prior to joining STR, Mr. Lomanno was National Director of Research for Laventhol & Horwath and has over twenty years of experience in lodging industry research.
Mr. Lomanno holds an MS degree in Marketing from LaSalle University and an MBA in Marketing Research from Temple University. He lives in Nashville, TN with his wife and two daughters. He is an avid runner and loyal Philadelphia Eagles fan.
