Horn Program in EntrepreneurshipHORN multicolor box

Courses

Business Basics for Entrepreneurs ENTR150/BUAD150

This course introduces students to basic concepts from accounting, finance, management, and operations management that are pertinent to starting and running a new business. Topics are covered by subject matter experts.

Introduction to Entrepreneurship ENTR350

This course focuses on understanding the basic concepts, tools, and practices of entrepreneurship and the development of entrepreneurial skills. The entrepreneurial process (opportunity recognition, resource marshaling, and team building driven by communication, creativity, and leadership) and business planning are emphasized. 

Entrepreneurial Marketing ENTR351/BUAD351

​This course covers basic and advanced marketing topics pertinent to bringing new innovations to market, including: product concept testing and the new product development process; customer behavior as it relates to the adoption of new products; characteristics of high technology and other types of entrepreneurial markets; test marketing; market segmentation, targeting, and positioning; the formulation of go-to-market strategies (including product, distribution, promotional, and pricing strategies); and entrepreneurial selling.

Business Launch Pad ENTR352

This course introduces students to the lean startup concept, and focuses on the development of viable business models. Such models result from customer and other marketplace interactions, so students will be required to get out of the classroom by speaking with customers and others to test hypotheses about the product, the market, channels, revenue streams, costs, and other aspects of their business models. Students will be expected to use marketplace feedback to rapidly iterate/pivot until a viable model is created. Prerequisites: ENTR/BUAD350 and ENTR/BUAD351 or instructor’s permission. 

Entrepreneurship in Practice: Internship ENTR364

Emphasizes career development, reflection, and personal assessment. It is designed to accompany a minimum of 100 hours of employment in an entrepreneurial context.

Entrepreneurial Apprentice: Leadership & Influence ENTR353

This course involves the completion of a series of hands-on entrepreneurial challenges that extend the boundaries of the classroom into the real world. Challenges are designed to provide encapsulated experiences completing tasks typically involved in launching new businesses. Each challenge is designed to promote the acquisition of valuable knowledge and skills relating to entrepreneurship, including opportunity recognition, idea development and testing, bootstrapping together necessary resources, influence and personal selling, marketing, and networking. 

Business Accelerator for Entrepreneurial Ventures ENTR450/BUAD450

This course focuses on helping students who have well-developed business ideas and/or existing businesses to accelerate the startup & growth of their companies. The course will begin with the conduct of a business model audit to determine appropriate goals/milestones for each business. Students will then be tasked with developing and implementing strategies to accomplish their goals/milestones. Whenever possible, students will be connected with providers of needed services, financial resources, and mentors. Prerequisites: Students must be licensees of the Venture Center; ENTR/BUAD350, ENTR/BUAD351 or instructor’s permission. Please note: This will be a variable credit course, allowing students to earn 1-3 credits per semester up to a total of 6 credits. 

Startup Experience I ENTR455 & ENTR655

This course involves attempting to conceive and develop a high growth potential business. Students from technical and business backgrounds work together in teams to learn and utilize a repeatable method for developing viable business concepts. Types of businesses, opportunity recognition, ideation, and validation of business model hypotheses are emphasized. Additional core topics include: intellectual property, venture capital, business strategy, and team building. Please note: Permission from the Horn Program is required for enrollment. >Learn more & application

Startup Experience II ENTR456 & ENTR656

This course is a continuation of Startup Experience I where students will continue developing their idea into a high growth potential business. >Learn more & application

Application Development for New Technology ENTR458 & ENTR658

This interdisciplinary course introduces students to the key issues faced by companies attempting to bring science and technology innovations to market. The course presents best practices and general, analytic frameworks for developing commercially feasible applications of a new technology. Students work together in teams to complete proof of concept testing that typically involves primary and secondary market research and an assessment of technological feasibility, value, and use for specific applications. Please note: Permission from the Horn Program is required for enrollment. 

High Technology Entrepreneurship ENTR460/ELEG460 & ENTR660

Focuses on critical financial, legal, scientific and engineering issues confronted during initital planning stages of a start-up enterprise. Students work in teams to develop a real world business product offering.

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

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