Department of Business Administration

Advertising

Overview
The minor in Advertising is designed to give students from any major an increased understanding of the concepts of marketing, economics, mass communication, and public relations, as well as the strategies and tactics of advertising management. In addition, students will gain familiarity with the rapidly changing digital media landscape and examine some of the social and cultural issues inherent in the new media and technologies. 

Curriculum
Majors in the Lerner College of Business and Economics Required Courses: 

BUAD 301 Introduction to Marketing 3
BUAD 471 Advertising Management  3
BUAD 473 Buyer Behavior 3
ART 204 Media/Design Culture 3
COMMUNICATION COURSES: (Nine Credits Required)
COMM 245 Mass Communication & Culture 3
COMM 486 Multimedia Literacy 3
Choose one Course from the following: 
COMM 309 Introduction to Public Relations 3
COMM 313 Communication Principles in Advertising 3
COMM 325 Studio Television Production 3
Total Credits:   21

Majors outside the Lerner College of Business and Economics Required Courses: 
 

ECONOMICS (One Course Required): 3
ECON 100 Economic Issues and Policies  
ECON 152 Introduction to Macroeconomics: The National Economy
(Students taking 152 are required to take ECON 151 as a prerequisite)
 
BUAD 301 Introduction to Marketing 3
BUAD 471 Advertising Management  3
BUAD 473 Buyer Behavior 3
ART 204 Media/Design Culture 3
COMMUNICATION COURSES: (Six Credits Required) 6
COMM 245 Mass Communication and Culture  
COMM 309 Introduction to Public Relations  
COMM 313 Communication Principles in Advertising  
COMM 325 Studio Television Production  
COMM 423 Comm/Advertising/The Consumer  
COMM 486 Multimedia Literacy   
Total Credits:   21

Application Process & Eligibility 
Apply online with UDSIS. Applications are reviewed each September and February. To be considered, applications must be completed by the free drop/add date at the beginning of each semester. 

The minor is awarded only to students who have applied and beed admitted to the program. Admission will be based on the availability of seats and the GPA of the student; a minimum cumulative GPA of 2.7 will be required for consideration. Students must have completed 28 credits at the University of Delaware prior to application. The credits required for the minor may also be used to meet other distribution requirements, such a degree breadth requirements and professional electives. Students must earn a grade of C- or better in all of the required courses.

 

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

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