Marketing (B.S.)

Marketers research what consumers want, then build the strategy to deliver it. In the marketing major, you’ll learn to research markets, shape brands and turn data-driven insights into action. The degree’s innovative courses teach you to use AI and analytics tools to make decisions about pricing, distribution and promotion.

The major pairs real-world analytics with creative problem-solving: You’ll work with actual clients and their data to build marketing plans they’ll put into action. If you like generating ideas and outthinking the competition, marketing is your major.

You can also tailor the major to your interests through one of two concentrations:

Customer Strategy Concentration

Learn to analyze markets, customers and competitors. Turn analysis into product, pricing, distribution and promotion strategies. Become familiar with AI-powered analytics and strategic frameworks. And at graduation, you’ll be able to design and pitch marketing plans with a clear business impact.

Sales Leadership Concentration

Learn to close deals and lead high-performing teams. Use AI-enabled tools to grow revenue, manage customer relationships and navigate shifting markets. Grow your negotiation and sales strategy skills. And you’ll graduate an adaptable, ethical sales professional ready to guide initiatives that lead to long-term business success.

Program Highlights

Blue Hen Marketing Club

The Blue Hen Marketing Club provides resources and opportunities for real-world experience to students interested in marketing. This active community hosts various events throughout the year, including a marketing-specific career fair, speakers, panels, field trips and social events to get students more involved in the marketing community.

Other business student organizations of interest to marketing majors include:

• Public Relations Club
• Women in Business
• Minority Business Student Association

Honors in Marketing

The Honors College at UD offers a scholarly and enriching community that extends well beyond graduation. You’ll enjoy smaller, more challenging classes and the opportunity to engage in research and assume leadership roles. You are automatically considered for honors when you apply to UD. Current students may apply to the honors college after they have completed one full-time semester at UD.

The honors degree requires:

1. All requirements for the B.S. in marketing
2. All of the UD requirements for the honors baccalaureate degree

The honors credits in the major must include at least six credits of BUAD and/or FINC courses. They may include required courses from other Lerner departments.

Award-winning Faculty

Lerner marketing faculty members are award-winning researchers and instructors. We publish our research in top journals, receive grants, win awards and honors and serve on the editorial boards of top journals. Our research endeavors enable us to teach cutting-edge material in our marketing classes, and as a result our current students and alumni benefit.

Program Requirements

You can customize your marketing degree by choosing a concentration. Visit these program pages in UD’s course catalog for degree requirements and a recommended four-year plan:

• Customer strategy concentration
• Sales leadership concentration

Career Opportunities

Within 6 months of graduating, for the class of 2025, 91% of Lerner’s marketing graduates are employed (earning a mean starting salary of $61,056) or pursuing further education. For more information on career resources please visit the Lerner Career Services Center.

Top Employers

Some of the top employers of Lerner’s marketing graduates include:

• JPMorgan Chase & Co.
• ADP
• CMI Media Group
• URBN
• AlphaSights
• PepsiCo
• Citi
• PayPal
• Amazon

Top Jobs

Job titles of recent graduates with a marketing degree include:

• Event Coordinator
• Account Manager
• Media Planner
• Sales Representative
• Leadership/Management Development Program Associate
• Marketing Analyst

Visit the Career Outcomes of Lerner marketing students to see more top employers, job titles, salaries and locations.

News

• How the 2026 FIFA World Cup Is Bringing People Together - University of Delaware experts examine how the 2026 FIFA World Cup is strengthening communities, inspiring youth participation and creating shared experiences that endure long after the tournament ends.
• Lerner College Celebrates the Class of 2026 Graduates - The University of Delaware’s Lerner College celebrated more than 1,500 graduates from the Class of 2026 during Convocation and Commencement ceremonies honoring undergraduate, master’s and doctoral students.
• Lerner Students Utilize Emerging Software in AI Boot Camp - Nineteen students participated in the three sessions and presented on the website apps they created.
• Lerner Welcomes New Faculty: Avery Haviv - Haviv, an associate professor of marketing, spoke with Lerner about his research focus and how he got into his career field.  
• Lerner Welcomes New Faculty: Todd Whitlow - Whitlow a visiting instructor or marketing, spoke with Lerner about his passion for sales and how he got into his career field.  

Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.