Marketing Major

"Marketing Sells the Products and Services"

Marketing identifies common wants and needs among diverse groups of people, selects target markets, and develops strategies for new and existing products.  Marketers formulate plans for pricing, distributing, and promoting products and services to facilitate mutually beneficial exchanges.  Brands, advertisements, and new product development are all part of marketing.  To view the requirements for an undergraduate degree in Marketing, click here.

Marketing majors have traveled the Lerner road to become product managers, sales leaders, and advertising executives in the U.S. and abroad.

Since Marketing involves subjective and objective analysis and implementation, the curriculum blends first-hand experience and practical skills in the following courses:

• Marketing Research
• Marketing Strategy
• Buyer Behavior
• Information Technology