Hotels Bridging Healthcare
HOTELS BRIDGING HEALTHCARE (h2h)
A Conference on
Hotel, Wellness and Medical Tourism Entrepreneurship
Grand Resort Bad Ragaz, Switzerland
June 16-19, 2012
Conference Co-Chairs:
Ali Poorani, Ph.D.
Frederick DeMicco, Ph.D.
HOTELS BRIDGING HEALTHCARE
Today, many hospitals view non-medical services as essential. Healthcare providers are now offering travel, spa and wellness services to create a total customer experience. Additionally, in the recent economic downturn, hotels connected to hospitals appeared recession proof.
This conference provides a distinctive model on how effectively hotels and hospitals could strategically connect, share experiences, and provide quality services to patients, their families, and guests.
SWITZERLAND’S TOP MEDICAL TOURISM MODEL:
This conference provides a distinctive medical tourism model. In this networking and educational Symposia you will witness a leading model bridging hotels and healthcare pioneered by the Grand Resort Bad Ragaz, Switzerland, the location of the conference.
WHO SHOULD ATTEND?
H2H brings together healthcare industry, hoteliers, spa and wellness businesses, investment companies, developers, entrepreneurs, and government groups. The learning goals involve innovative concepts and mixed projects that are precise and relevant to today’s market.
CONFERENCE LOCATION:
Join us in the Swiss Alps at the Grand Resort Bad Ragaz Wellbeing and Medical Health Center, Switzerland on June 16–19, 2012. www.resortragaz.ch
SPONSORED BY:
Hospitality Associates for Research & Training (HART)
University of Delaware
Alfred Lerner College of Business and Economics
Hotel, Restaurant and Institutional Management
College of Health Sciences
Phone: +(302)-831-6077
E-mail: hrim-dept
udel [dot] edu
H2H Conference Medical Advisor: Max Koppel, MD, Clinical Associate Professor Thomas Jefferson University, Philadelphia, PA USA
MARKET POSITIONING: INVESTMENT IN RIGHT PROJECTS
Conference speakers and delegates will reflect on entrepreneurial issues affecting the healthcare industry along with lodging, tourism, and wellness in Europe and America with an emphasis on:
- Operations:
Business model
Strategic location & design issues
Management tips and facts
Organizational issues
- Marketing:
Opportunity recognition in EU & the US
Concept development
Branding
Market positioning
Market influences: Doctors, insurance agencies, and government entities
- Finance:
Investment considerations
Saturday, June 16, 2012
17:00–19:00 | Opening Session Reception
Welcome to opening networking event. All guests and spouses are invited to attend and meet the delegates. Dress is business casual.
Welcome Remarks, Ali Poorani, Ph.D., and Frederick DeMicco, Ph.D., and Host Grand Resort Bad Ragaz
Sunday, June 17, 2012
7:00 | Breakfast at the Resort Included
9:00–10:30 | Conference Opening Session
“Medical Tourism and Hospitality – Sustainability of the “Hospitel",, Renee-Marie Stephano, President, Medical Tourism Association and Kathleen Matt, Ph.D., University of Delaware
Balancing the Needs of Medical Tourists and Other Guests: Grand Resort Bad Ragaz Model—The History, The Present and Future Mr. Peter P. Tschirky, Chief Executive Officer, Grand Resort Bad Ragaz
10:30 | Networking Coffee Break
11:00–12:30 | Conference Panel Presentation and Discussion
The Operational Model of Bad Ragaz Success and Best Practices
Presenters: Dr. Beat Villiger, Chief Medical Officer, CEO, Grand Resort Bad Ragaz
CFO, Grand Resort Bad Ragaz Mr. Patrick Vogler, CFO, Grand Resort Bad Ragaz Mrs. Andrea Tschirky, Director of To B. Wellbeing & Spa, Grand Resort Bad Ragaz
12:30 | Networking Lunch
13:30–15:00 | Conference Panel Presentation and Discussion
Infrastructure and Legal Issues USA perspective EU perspective Swiss perspective
15:00 | Networking Coffee Break
15:30–18:00 | Guided Tour Guided tour throughout Grand Resort Bad Ragaz complex and Medical Health Center
18:00–19:00 | Research Presentations Invited university faculty
19:00 | Free Evening Individual dinner in the picturesque spa town Bad Ragaz (restaurant suggestions provided)
Monday, June 18, 2012
7:00 | Breakfast at the Resort Included
8:00–10:00 | Conference Strategic Issues
Presenters:
Lisa Clarke, Division Chair, Mayo Clinic
Timothy Dentry, CEO, Abu Dhabi Hospital, UAE, Johns Hopkins Medicine International
Maria Todd, MHA, Ph.D., CEO, Mercury Healthcare International, Inc.
10:00 | Networking Coffee Break
10:30–12:30 | Conference Panel Presentations and Discussions
Government, Entrepreneurs and Financial Professionals
Moderator: Ali Poorani, Ph.D., University of Delaware
12:30 | Networking Lunch
13:30–15:00 | Conference Panel Presentation
Doctors’ Perspectives
Impact on the US and EU Doctors
Foreign Challenges
Patient/Doctor Communication
Moderator: Max Koppel, MD, Thomas Jefferson University
15:00 | Networking Coffee Break
15:30–18:00 | Structured Strategy and Networking session
20:00 | Celebratory Dinner
Registration
Please click here to register.
Registration: $990
For Medical Tourism Association members and affiliates: $900 (USD).
Please register online or make checks payable to: University of Delaware - HRIM
International Travelers: Book your ticket to Zurich Airport. Bad Ragaz is 1hr (110 km) South of Zurich, an easy train ride from Zurich Airport. Shuttle services are available from Bad Ragaz Train Station to the Resort. Toll Free: 1-800-745-8883 in the US.
