Ajay K. Manrai

  Professor of Marketing
Department of Business Administration


Website
E-mail: manraiaatudel [dot] edu

Education:

  • Ph.D. - Northwestern University, Kellogg Graduate School of Management, Marketing, 1986
  • MBA, Indian Institute of Management, Ahmedabad, India, Marketing, 1976
  • B. Tech, Indian Institute of Technology, New Delhi, India, Mechanical Engineering, 1973

Research Interests:

  • Modeling and measurement of consumer perceptions, preference, and choice
  • International and cross-cultural consumer marketing
  • Product positioning
  • Market structure analysis
  • Marketing of services
  • Marketing of social ideas
  • Design of advertising and communication strategy
  • Marketing channels.

Teaching Interests:

  • International Marketing Management
  • Study Abroad Program in India
  • Advanced Marketing Management and Strategy Seminar
  • International Marketing Research and Teaching
  • Marketing Research
  • Marketing Management

Honors and Activities:

  • Guest Co-editor, Special Issue of the Journal of International Consumer Marketing, JICM "Global Perspectives in Cross-Cultural and Cross-National Consumer Research in the 21st Century"

    Deadline for submission of papers: April 30, 2009
    Call for Papers
    Instructions for Authors

  • University-Wide Faculty Excellence in Teaching Award, University of Delaware, Nominated in 2004.
  • The Executive MBA Teaching Excellence Honorable Mention Award in Appreciation of Outstanding Contributions to Learning, March 2004
  • The Executive MBA Outstanding Teaching Award in Appreciation of Overall Excellence in Teaching, March 2003.
  • The Executive MBA Teaching Excellence Honorable Mention Award in Appreciation of Outstanding Contributions to Learning, March 2002.
  • “Kinnear Best Article Award,” 1998-2000 Issues of the Journal of Public Policy and Marketing, “How Super are Video Supers: A Test of Communication Efficacy,” with Noel Murray & L.A.  Manrai, Vol. 17, No. 1, pp.24-34: Nominated and Announced in December 2001.
  • The Executive MBA Outstanding Teaching Award in Appreciation of Overall Excellence in Teaching, March 2001
  • The Executive MBA Teaching Excellence Honorable Mention Award in Appreciation of Outstanding Contributions to Learning, March 2000.
  • The Executive MBA Teaching Excellence Honorable Mention Award in Appreciation of Outstanding Contributions to Learning, March 1998.
  • The Executive MBA Outstanding Teacher Honorable Mention Award in Appreciation of Excellence in Teaching, March 1996.
  • College-Wide Outstanding Teaching Award for Excellence in Graduate Teaching, 1995.
  • University-Wide Faculty Excellence in Teaching Award, University of Delaware, 1994.
  • First "Outstanding MBA Teacher Award" at the College of Business & Economics, University of Delaware, 1992.
  • "Faculty Research Award" in Recognition of Research and Publications in the Modeling of Consumer Perceptions, Preferences, and Choice, 1992.
  • Nominated for "Anvil Award for Excellence in Teaching" at Wharton School, University of Pennsylvania, 1987-90.
  • American Marketing Association Certificate of Honorable Mention in Recognition of  Outstanding Ph.D. Dissertation in the National Competition, 1985-86
  • Northwestern Scholar at 1985 AMA Doctoral Consortium at Duke University.

Recent Publications:

  • Manrai, L.A. and A.K. Manrai (2007), “A Field Study of Consumers’ Switching Behavior for Bank Services,” Journal of Retailing and Consumer Services, Volume 14, Issue 3, pp. 208-217.
  • Manrai, L.A. and A. K., Manrai (2010), “The Influence of Culture in International Business Negotiations: A New Conceptual Framework and Managerial Implications,” Journal of Transnational Management, Volume 15, Issue 1, pp. 69 – 100.
  • Manrai, L.A. and A.K. Manrai (2011), “Hofstede's Cultural Dimensions and Tourist Behaviors:  A Review and Conceptual  Framework,” Journal of Economics, Finance, and Administrative Science, Vol. 16, No. 31, pp. 23-48.
  • Lascu, D., Manrai, A.K., L.A. Manrai, Zeynep Bilgin, F., and G. Wuehrer (2011), “A Comparative Study of the Degree, Dimensionality, and Design of Consumer Ethnocentrism in Austria, Poland, Turkey, and USA, Journal of Euromarketing, Vol. 19, Issues 4, pp.227-246.
  • L.A. Manrai, A.K. Manrai, and D.N. Lascu (2012), “Retailing in the Transition Economies of Poland and Romania: Comparative Analysis,” Journal of Marketing Channels, Vol. 20, No. 1 (Accepted for publication)
  • L. A. Manrai and A.K. Manrai (2011), “Current Issues in Cross-cultural and Cross-national Consumer Research in the Global Economy of the Twenty-First Century,” Journal of International Consumer Marketing, Vol. 23, Issues 3&4, pp.167-180.
  • L.A. Manrai, A.K. Manrai, and D.N. Lascu (2012), “Retailing in the Transition Economies of Poland and Romania: A Comparative Analysis,” Journal of Marketing Channels, Vol. 20, No. 1 (Accepted for publication)
  • Manrai, L.A. and A.K. Manrai (Editors),"Global Perspectives in Cross-Cultural and Cross-National Consumer Research," Binghampton, NY: International Business Press an imprint of The Haworth Press, Inc., 1996. Also published as the Research Monograph of the Journal of International Consumer Marketing, 1996.
  • Samsinar, S. and A.K. Manrai (Editors), Book of Proceedings: 8th World Marketing Congress, Academy of Marketing Science, Volume VIII, 1997.
  • Manrai, A.K. and H. Lee Meadow (Editors), “Global Perspectives in Marketing for the 21st Century,” Book of Proceedings: 9th World Marketing Congress, Academy of Marketing Science, Volume IX, 1999.
  • Manrai, L. A., D. Lascu, A. K. Manrai and H. W. Babb (2000), "Fashion Consciousness and Dress Conformity in Central and Eastern Europe," (Abstract) in Pels and Stewart (eds.),Marketing in a Global Economy, American Marketing Association, International  Educators Conference, June, Buenos Aires, Argentina, pp. 310-311.
  • Manrai, L. A., A. K. Manrai, and D. Lascu (2000), "Retailing Trends in Poland and Romania: A Comparative Study," (Abstract) in Timmermans (ed.), Seventh Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies and The Canadian Institute of Retailing and Services Studies, Seventh Recent Advances in Retailing and Services Science Conference, July, Sintra, Portugal, p. 96.
  • Manrai, A. K. and L. A. Manrai (2000), “Perceptual Mapping,” (Book Note/Entry) in "Encyclopedia of Tourism, Jafari Jafar (ed.), London: Routlege Limited, 431-432.
  • Manrai, L.A., A.K. Manrai, and D. u (1999), “A Comparative Study of Distribution and Promotion Strategies Used by U.S. Multinationals Versus Local Companies in Romania,” in Rajiv Batra (editor), Marketing in Transitional Economies, Boston, MA: Kluwer Academic Publishers, pp. 199-210.
  • Marinov, M.A., S.T. Marinova, L.A. Manrai, and A.K. Manrai (2001), “Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: Comparison of Bulgaria, Romania, and Ukraine,” Journal of Euromarketing, Volume 11(1), pp. 7-35.
  • Manrai, L.A., A.K. Manrai, and D. Lascu (2001), “A Country Cluster Analysis of the Distribution and Promotion Infrastructure in Central and Eastern Europe,” International Business Review, Vol.10, No.5, pp.517-550.

  • Manrai, L.A., D. Lascu, A.K. Manrai, and H.W. Babb (2001), “A Cross-cultural Comparison of Style in Eastern European Emerging Markets,” International Marketing Review, Vol.18, No.3, pp.270-285.

 

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