Dr. Ji Kyung Park

Assistant Professor of Marketing 311 Alfred Lerner Hall 302-831-1777 302-831-6968 (Fax) CV E-mail: jiparkudel [dot] edu

Education:

• Ph.D. in Business Administration, University of Minnesota, 2011
• MA in Statistics, Columbia University, 2005
• MBA, Yonsei University, 2002
• BA in English Literature, Ewha Womans University, 2000

Research Interests:

• Consumption and the Self
• Social Identity Effect in Cause Marketing

Teaching Interests:

• Consumer Behavior
• Marketing Research
• Marketing Principles

Recent Publications:

• Vohs, Kathleen D., Ji Kyung Park, and Brandon Schmeichel (2013), “Self-Affirmation Can Enable Goal Disengagement” Journal of Personality and Social Psychology, 104 (1), 14-27.
• Park, Ji Kyung and Deborah Roedder John (2012), “Capitalizing on Brand Personalities in Advertising: Are Signaling or Self-Improvement Ad Appeals More Effective?” Journal of Consumer Psychology, 22 (3), 424-432.
• Park, Ji Kyung and Deborah Roedder John (2011), “More than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism,” Journal of Consumer Psychology, January.
• Park, Ji Kyung and Deborah Roedder John (2010), “Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?” Journal of Consumer Research, December.

Honors and Awards:

• Excellence in Teaching Award, Carlson School of Management, University of Minnesota, 2010
• AMA Doctoral Consortium Fellow, 2010
• Honorable Mention, Society for Consumer Psychology Dissertation Proposal Competition, 2009
• Carlson School of Management Dissertation Fellowship, 2009
• Vaile Fellowship for Outstanding Ph.D. Student Recognition, University of Minnesota, 2008
• McNamara Women’s Fellowship, University of Minnesota, 2008
• Haring Symposium Representative, Indiana University, 2008
• Henrickson Fellowship for Research Excellence, University of Minnesota, 2007