John H. Antil

Education:

• Ph.D., Pennsylvania State University
• MBA, Amos Tuck School of Business at Dartmouth College
• BA, University of Massachusetts

Honors and Activities:

• American Marketing Association
• Association for Consumer Research
• Phi Kappa Phi
• Beta Gamma Sigma
• Alpha Mu Alpha
• American Marketing Association Dissertation Grant
• Wicke's Market Research Competition (directed student consumer research project which placed second in national competition)
• Outstanding Undergraduate Teaching Award, 1981, Penn State
• University of Delaware Research Grant 1981, 1982, 1985
• Outstanding Young Men of America, 1983
• Outstanding Teaching Award, 1985 and 1994 University of Delaware
• Golden Key Society, Honorary Member, University of Delaware

Recent Publications:

• Pavelchak, Mark, John H. Antil, and James Munch (1993), "Why Do People Recall TV Ads? A Comparison of Viewer Beliefs And Objective Contextual Determinants of Recall", in Classical and Contemporary Perspectives on Marketing Thought, P. Rajan Varadarajan and Bernard Jaworski eds. American Marketing Association.
• Antil, John H., (1992) "Are You Committing Marketcide?" Journal of Services Marketing, Vol. 6, No. 2 (Spring), pp. 45-53.
• Pavelchak, Mark, John H. Antil, and James Munch (1988), "The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall," Journal of Consumer Research, Vol. 15, No. 3 (December), pp. 360- 367.
• Antil, John H., (1988) "New Product Adoption - When Does it Happen?," Journal of Consumer Marketing, Vol. 5, No. 2, Spring, pp. 5-16.
• Antil, John H. and James Munch (1988),"The Drugstore Shopper: Who are They and What Do They Buy?," Journal of Pharmaceutical Marketing & Management, Vol. 2, No. 3 (Spring), pp. 11-38.
• Antil, John H. (1986), "Consumer Perceptions of Convenience Food Users," in Advances in Consumer Research, Vol. 14, Paul Anderson and Mellanie Wallendorf, eds., Chicago: Association for Consumer Research, (summary), p. 558.
• Antil, John H. (1985) "Couponing as a Promotional Tool: Consumers Do Benefit", Journal of Consumer Affairs, Vol. 19, No. 2 (Winter), pp. 316-327.
• "Who Buys What Where?" with James Munch, in Marketing Pharmaceutical Services: Patron Loyalty, Satisfaction and Preferences, Harry A. Smith and Stephen Joel Coons, eds., 1992, pp. 71-97. Published previously as "The Drugstore Shopper: Who Are They and What Do They Buy?" in Journal of Pharmaceutical Marketing and Management, Vol.2, No.3, Spring, 1988,pp. 11-38
• Research in Consumer Behavior, Volume 2, JAI Press Inc. Sheth and Hirschman (editors), The Journal of Consumer Affairs, Winter, Vol.23, No. 2, 1989, pp. 407-410.