Stewart Shapiro

Professor of Marketing Department of Business Administration CV Email: sshapiroudel [dot] edu

Education:

• Ph.D. - University of Arizona, Major: Marketing, Minor: Psychology, 1993
• MBA - University of Delaware, Major: Marketing, 1987
• BSBA - University of Delaware, Major: Marketing, Minor: Philosophy, 1985

Teaching Interests:

• Marketing Research
• Consumer Behavior

Research Interests:

• Nonconscious Processing
• Nonconscious Routes to Persuasion
• Consumer Memory and Attention

Honors and Activities:

• Member of the Program Committee, Association for Consumer Research, 2007.
• Co-Chair of the Society For Consumer Psychology Winter Conference, ScottsdaleArizona, 2001.
• AMA Doctoral Consortium Fellow, 1992.
• GraduateCollege Fellowship Award, University of Arizona, 1992.
• University of Arizona representative for the Ninth University of Houston
• Doctoral Symposium, 1991.

Selected Publications:

• Shapiro, Stewart and Jesper Nielsen, “What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency,” (forthcoming), Journal of Consumer Research.
• Freeman, Dan and Stewart Shapiro, "An Assessment of Tweens' Persuasion Knowledge in a Changing Marketplace," (forthcoming), Journal of Advertising Research.
• Nielsen, Jesper, Stewart Shapiro, and Charlotte H. Mason (2010), "Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising," Journal of Marketing Research, 47 (December), 1138-1150.
• Nielsen, Jesper and Stewart Shapiro (2009), "Coping with Fear through Suppression and Avoidance of Threatening Information," Journal of Experimental Psychology: Applied, 15 (3), 258-274.
• Freeman, Dan, Stewart Shapiro, and Merrie Brucks (2009), "Memory Issues in Social Marketing Messages about Behavior Enactment versus Non-enactment," Journal of Consumer Psychology, 19 (4), 629-642.
• Shapiro, Stewart, Mark Spence, and Jennifer Gregan-Paxton (2009), "Factors Affecting the Acquisition and Transfer of Novel Attribute Relationships to New Product Categories," Psychology & Marketing, 26 (2), 122-144.
• Shapiro, Stewart, Charles Lindsey and Shanker Krishnan (2006), "Intentional Forgetting as a Facilitator for Recalling New Product Attributes," Journal of Experimental Psychology: Applied, 12 (4), 251-263.
• Shapiro, Stewart and Mark Spence (2005), “Mind over Matter?  The Inability to Counteract Contrast Effects Despite Conscious Effort,” Psychology & Marketing, 3 (March), 225-246.
•  Shapiro, Stewart, Deborah, J. MacInnis, and C.W. Park (2002), “Understanding Program Induced Mood Effects: Decoupling Arousal from Valence,” Journal of Advertising, 31 (Winter), 15-26.
• Shapiro, Stewart and Mark T. Spence (2002), “Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task,” Journal of Consumer Research, 28, (March), 603-617 .
• Shapiro, Stewart and Shanker Krishnan (2001) – Lead Article, “Memory-based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects,” Journal of Advertising, 30 (Fall), 1-14.
• Shapiro, Stewart (1999), "When an Ad’s Influence is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure," Journal of Consumer Research, 26 (June), 16-36.
• Shapiro, Stewart and Shankar Krishnan (1999), “Consumer Memory for Intentions: A Prospective Memory Perspective,” Journal of Experimental Psychology: Applied, 2 (June), 169-189.
• Krishnan, Shanker and Stewart Shapiro (1999), "Prospective and Retrospective Memory for Intentions: A Two-Component Approach," Journal of Consumer Psychology, 8 (2),141-166.
• Shapiro, Stewart, Deborah J. MacInnis, and Susan E. Heckler (1997), "The Effects of Incidental Ad Exposure on the Formation of Consideration Sets", Journal of Consumer Research, 24 (June), 94-104. 

Grants:

• College Summer Research Grant of $6,000 for a proposal entitled, “The Social Branding Imperative,” with Dan Freeman, 2007.
• College Summer Research Grant of $6,000 for a proposal entitled, “The Effect of Public Service Announcements using Fear Appeals on Subsequent Ad Processing,” 2005.
• P.I., “Health Promotions: Shaping Beliefs About Use and Non-Use,” funded by the National Cancer Institute (Grant#: 1-R03 CA-101513-01), with Dan Freeman ($151,000), 2003-2005.
• College Summer Research Grant of $6,000 for a proposal entitled, “Conscious versus Unconscious Detection of Product Attribute Change,” 2003.
• College Summer Research Grant of $8,000 for a proposal entitled, “On the Efficacy of Showing Nonsmokers, Non-Alcoholics, and Non-Drug Users In a Positive Light: A Psycholinguistic Perspective,” 2002.