Ji Kyung Park
Assistant Professor of Marketing
311 Alfred Lerner Hall
Newark, DE 19716
Ji Kyung Park, Assistant Professor of Business Administration; Marketing Area, received a B.A. in English Literature (minor in Business Administration) at Ewha Womans University (Seoul, Korea), an MBA at Yonsei University (Seoul, Korea), an M.A. in Statistics at Columbia University, and a Ph.D. in Marketing at the University of Minnesota. Prior to her academic career in marketing, Dr. Park worked for a brand consulting firm, Interbrand, as a researcher.
Her primary research focuses on how various aspects of the self influence consumers’ consumption behavior and explain the multi-facets of marketing phenomena, by drawing upon research in areas such as implicit self-theory, self-affirmation, self-esteem, and social identity.
- Ph.D. - Business Administration, University of Minnesota, 2011
- MA - Statistics, Columbia University, 2005
- MBA - Yonsei University, 2002
- BA - English Literature, Ewha Womans University, 2000
- Curriculum Vitae
Park, Ji Kyung and Deborah Roedder John (forthcoming), "I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance" Journal of Marketing Research
Vohs, Kathleen D., Ji Kyung Park, and Brandon Schmeichel (2013), “Self-Affirmation Can Enable Goal Disengagement” Journal of Personality and Social Psychology, 104 (1), 14-27.
Park, Ji Kyung and Deborah Roedder John (2012), “Capitalizing on Brand Personalities in Advertising: Are Signaling or Self-Improvement Ad Appeals More Effective?” Journal of Consumer Psychology, 22 (3), 424-432.
Park, Ji Kyung and Deborah Roedder John (2011), “More than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism,” Journal of Consumer Psychology, 21 (1), 73-87.
Park, Ji Kyung and Deborah Roedder John (2010), “Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?” Journal of Consumer Research, 37 (4), 655-669.
Awards & Honors
- Excellence in Teaching Award, Carlson School of Management, University of Minnesota, 2010
- AMA Doctoral Consortium Fellow, 2010
- Honorable Mention, Society for Consumer Psychology Dissertation Proposal Competition, 2009
- Carlson School of Management Dissertation Fellowship, 2009
- Vaile Fellowship for Outstanding Ph.D. Student Recognition, University of Minnesota, 2008
- McNamara Women’s Fellowship, University of Minnesota, 2008
- Haring Symposium Representative, Indiana University, 2008
- Henrickson Fellowship for Research Excellence, University of Minnesota, 2007
Ji is currently teaching the Introduction to Marketing for undergraduate students.