Ji Kyung Park
Assistant Professor of Marketing
311 Alfred Lerner Hall
Newark, DE 19716
Ji Kyung Park, Assistant Professor of Business Administration; Marketing Area, received a B.A. in English Literature (minor in Business Administration) at Ewha Womans University (Seoul, Korea), an MBA at Yonsei University (Seoul, Korea), an M.A. in Statistics at Columbia University, and a Ph.D. in Marketing at the University of Minnesota. Prior to her academic career in marketing, Dr. Park worked for a brand consulting firm, Interbrand, as a researcher.
Her primary research focuses on how various aspects of the self influence consumers’ consumption behavior and explain the multi-facets of marketing phenomena, by drawing upon research in areas such as implicit self-theory, self-affirmation, self-esteem, and social identity.
- Ph.D. - Business Administration, University of Minnesota, 2011
- MA - Statistics, Columbia University, 2005
- MBA - Yonsei University, 2002
- BA - English Literature, Ewha Womans University, 2000
- Curriculum Vitae
John, Deborah Roedder and Ji Kyung Park, “Mindsets Matter: Implications for Branding
Research and Practice,” Journal of Consumer Psychology, Forthcoming [Invited Article].
Park, Ji Kyung and Deborah Roedder John (2014), "I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance" Journal of Marketing Research, 52 (2), 233-247.
Vohs, Kathleen D., Ji Kyung Park, and Brandon Schmeichel (2013), “Self-Affirmation Can Enable Goal Disengagement” Journal of Personality and Social Psychology, 104 (1), 14-27.
Park, Ji Kyung and Deborah Roedder John (2012), “Capitalizing on Brand Personalities in Advertising: Are Signaling or Self-Improvement Ad Appeals More Effective?” Journal of Consumer Psychology, 22 (3), 424-432.
Park, Ji Kyung and Deborah Roedder John (2011), “More than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism,” Journal of Consumer Psychology, 21 (1), 73-87.
Park, Ji Kyung and Deborah Roedder John (2010), “Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?” Journal of Consumer Research, 37 (4), 655-669.
Awards & Honors
Outstanding Scholarship Award, Department of Business Administration, University of Delaware, 2014
C.W. Park Young Contributor Award, Journal of Consumer Psychology, 2012
Excellence in Teaching Award, Carlson School of Management, University of Minnesota, 2010
- AMA Doctoral Consortium Fellow, 2010
- Honorable Mention, Society for Consumer Psychology Dissertation Proposal Competition, 2009
- Carlson School of Management Dissertation Fellowship, 2009
- Vaile Fellowship for Outstanding Ph.D. Student Recognition, University of Minnesota, 2008
- McNamara Women’s Fellowship, University of Minnesota, 2008
- Haring Symposium Representative, Indiana University, 2008
- Henrickson Fellowship for Research Excellence, University of Minnesota, 2007
Professor Park teaches the Introduction to Marketing and Consumer Behavior.