John Bernard

Associate Professor of Applied Economics & Statistics

Department: Economics
Campus Address: 229 Townsend Hall
Newark, DE 19716
Phone: 302-831-1380


  • Ph.D., Agricultural Economics, Cornell University, 1999.
  • M.S., Agricultural Economics, Cornell University, August 1994.
  • B.S., Ithaca College, 1989.


  • “Understanding Patenting Decisions: A Classroom Exercise.” (with Amalia Yiannaka) Journal of Economic Education, forthcoming.
  • “What is it about Organic Milk? An Experimental Analysis.” (with Daria J. Bernard) American Journal of Agricultural Economics, 91(2009): 826-836.
  • “Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content.” (with Katie Gifford, Kristin Santora, and Daria J. Bernard) Journal of Food Distribution Research, 40(2009):1-11.
  • “Factor and Cluster Analysis of Willingness to Pay for Organic and Non-GM Food.”(with Katie Gifford) Journal of Food Distribution Research,39(2008): 26-39.
  • “Consumer Willingness to Pay for Sustainable Apparel: The Influence of Labeling for Fibre Origin and Production Methods.” (with Gwendolyn Hustvedt) International Journal of Consumer Studies, 32(2008): 491-498.
  • “Consumer Likelihood to Purchase Chickens with Novel Production Attributes.” (with John D. Pesek, Jr., and Xiqian Pan) Journal of Agricultural and Applied Economics, 39(2007): 581-596.
  • “Finding and Retaining the Dominant Strategy: The Second-Price, English, and ‘Sealed-Offer’ English Auctions.” Journal of Economic Behavior and Organization, 60(2006): 553-561.

Awards & Honors

  • Outstanding Article, Journal of Agricultural and Applied Economics, 1996.


  • Food Marketing
  • Economics of Technology

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

  • Alfred Lerner College of Business & Economics
    303 Alfred Lerner Hall  •  Newark, DE 19716  •  USA  •  ©