John Bernard

Assistant Professor of Applied Economics and Statistics

Department: Economics
Campus Address: 229 Townsend Hall
Newark, DE 19716
Phone: 302-831-1380


  • Ph.D., Agricultural Economics, Cornell University, 1999.
  • M.S., Agricultural Economics, Cornell University, August 1994.
  • B.S., Ithaca College, 1989.


  • “Understanding Patenting Decisions: A Classroom Exercise.” (with Amalia Yiannaka) Journal of Economic Education, forthcoming.
  • “What is it about Organic Milk? An Experimental Analysis.” (with Daria J. Bernard) American Journal of Agricultural Economics, 91(2009): 826-836.
  • “Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content.” (with Katie Gifford, Kristin Santora, and Daria J. Bernard) Journal of Food Distribution Research, 40(2009):1-11.
  • “Factor and Cluster Analysis of Willingness to Pay for Organic and Non-GM Food.”(with Katie Gifford) Journal of Food Distribution Research,39(2008): 26-39.
  • “Consumer Willingness to Pay for Sustainable Apparel: The Influence of Labeling for Fibre Origin and Production Methods.” (with Gwendolyn Hustvedt) International Journal of Consumer Studies, 32(2008): 491-498.
  • “Consumer Likelihood to Purchase Chickens with Novel Production Attributes.” (with John D. Pesek, Jr., and Xiqian Pan) Journal of Agricultural and Applied Economics, 39(2007): 581-596.
  • “Finding and Retaining the Dominant Strategy: The Second-Price, English, and ‘Sealed-Offer’ English Auctions.” Journal of Economic Behavior and Organization, 60(2006): 553-561.

Awards & Honors

  • Outstanding Article, Journal of Agricultural and Applied Economics, 1996.


  • Food Marketing
  • Economics of Technology

The Lerner College is home to a state-of-the-art financial trading facility, the $1.4 million student-led Blue Hen Investment Fund, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Anu Sivaraman, who is among Social Media Marketing Magazine’s “Top 100 Marketing Professors on Twitter” and’s “Top 50 Marketing Professors on Twitter” - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer experience-driven learning and emphasize evidence-based analytics methods to enrich the student experience. Here, finance students visit New York City’s financial districts for a first-hand look at markets trading and to meet with UD alumni.

Charles W. Horn, AS75, and wife Patricia, recently made a $3 million commitment to enhance and expand entrepreneurial studies.

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