John Preble

Associate Professor

Department: Business Administration
Campus Address: 308 Alfred Lerner Hall
Newark, DE 19716
Phone: 302-831-1778


Research Interests

  • Business Ethics
  • Crisis Management
  • Environmental Scanning
  • Franchising
  • Strategic Control
  • Global Strategic Management


  • Ph.D. - University of Massachusetts, Business Administration, Environmental Analysis and Policy, 1981
  • MBA - University of Maine, 1975
  • BA - Nasson College, Business and Economics, 1969


  • Preble, J., Hoffman, R. C. (2006). Strategies for Business Format Franchisors to Expand into Global Markets. Journal of Marketing Channels, 13(3), 29-50.
  • Preble, J. (2005). Towards a Comprehensive Model of Stakeholder Management. Business and Society Review, 110(4), 407-431.
  • Hoffman, R. C., Preble, J. (2004). Global Franchising:  Current Status and Future Challenges. Journal of Services Marketing, 18(2), 101-113.
  • Hoffman, R. C., Preble, J. (2003). Convert to Compete:  Competitive Advantage Through Conversion Franchising. Journal of Small Business Management, 41(2), 187-204.
  • Hoffman, R. C., Preble, J. (2001). Global Diffusion of Franchising: A Country Level Examination. Multinational Business Review, 11(1), 66-76.
  • Preble, J., Reichel, A., Hoffman, R. C. (2000). Strategic Alliances for Competitive Advantage: Evidence from Israel's Hospitality and Tourism Industry. International Journal of Hospitality Management, 19(3), 327-341.
  • Preble, J., Hoffman, R. C. (1999). The Nature of Ethics Codes in Franchise Associations Around the Globe. Journal of Business Ethics, 18(3), 239-253.
  • Preble, J., Hoffman, R. C. (1998). Sustaining Competitive Advantage Through Specialty  Franchising. Journal of Consumer Marketing, 15(1), 64-77.
  • Preble, J., Reichel, A. (1997). Lessons from PepsiCo's Entry into the Israeli Market. International Journal of Management, 14(4), 619-632.
  • Preble, J. (1997). Integrating the Crisis Management Perspective into the Strategic Management Process. Journal of Management Studies, 34(5), 769-791.

Awards & Honors

  • Academy of Management. Member of the Business Policy and Strategy Division and the International Management Division
  • The Academy of International Business
  • Member and Former Advisor, Beta Gamma Sigma Honor Society
  • Head of the Administrative and Strategic Management Faculty (5/87-2/89)
  • Editorial Review Board Member, Journal of Managerial Issues, 1988 - present
  • Editorial Review Board Member, Journal of Business and Management, 1991 - present
  • Bronze State Medal, U.S. Army (1971)


  • Strategic Management
  • International Business Management
  • Decision-Making

The Lerner College is home to a state-of-the-art financial trading facility, the $1.4 million student-led Blue Hen Investment Fund, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Anu Sivaraman, who is among Social Media Marketing Magazine’s “Top 100 Marketing Professors on Twitter” and’s “Top 50 Marketing Professors on Twitter” - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer experience-driven learning and emphasize evidence-based analytics methods to enrich the student experience. Here, finance students visit New York City’s financial districts for a first-hand look at markets trading and to meet with UD alumni.

Charles W. Horn, AS75, and wife Patricia, recently made a $3 million commitment to enhance and expand entrepreneurial studies.

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    303 Alfred Lerner Hall  •  Newark, DE 19716  •  USA  •  ©