John Preble

Associate Professor

Department: Business Administration
Campus Address: 308 Alfred Lerner Hall
Newark, DE 19716
Phone: 302-831-1778


Research Interests

  • Business Ethics
  • Crisis Management
  • Environmental Scanning
  • Franchising
  • Strategic Control
  • Global Strategic Management


  • Ph.D. - University of Massachusetts, Business Administration, Environmental Analysis and Policy, 1981
  • MBA - University of Maine, 1975
  • BA - Nasson College, Business and Economics, 1969


  • Preble, J., Hoffman, R. C. (2006). Strategies for Business Format Franchisors to Expand into Global Markets. Journal of Marketing Channels, 13(3), 29-50.
  • Preble, J. (2005). Towards a Comprehensive Model of Stakeholder Management. Business and Society Review, 110(4), 407-431.
  • Hoffman, R. C., Preble, J. (2004). Global Franchising:  Current Status and Future Challenges. Journal of Services Marketing, 18(2), 101-113.
  • Hoffman, R. C., Preble, J. (2003). Convert to Compete:  Competitive Advantage Through Conversion Franchising. Journal of Small Business Management, 41(2), 187-204.
  • Hoffman, R. C., Preble, J. (2001). Global Diffusion of Franchising: A Country Level Examination. Multinational Business Review, 11(1), 66-76.
  • Preble, J., Reichel, A., Hoffman, R. C. (2000). Strategic Alliances for Competitive Advantage: Evidence from Israel's Hospitality and Tourism Industry. International Journal of Hospitality Management, 19(3), 327-341.
  • Preble, J., Hoffman, R. C. (1999). The Nature of Ethics Codes in Franchise Associations Around the Globe. Journal of Business Ethics, 18(3), 239-253.
  • Preble, J., Hoffman, R. C. (1998). Sustaining Competitive Advantage Through Specialty  Franchising. Journal of Consumer Marketing, 15(1), 64-77.
  • Preble, J., Reichel, A. (1997). Lessons from PepsiCo's Entry into the Israeli Market. International Journal of Management, 14(4), 619-632.
  • Preble, J. (1997). Integrating the Crisis Management Perspective into the Strategic Management Process. Journal of Management Studies, 34(5), 769-791.

Awards & Honors

  • Academy of Management. Member of the Business Policy and Strategy Division and the International Management Division
  • The Academy of International Business
  • Member and Former Advisor, Beta Gamma Sigma Honor Society
  • Head of the Administrative and Strategic Management Faculty (5/87-2/89)
  • Editorial Review Board Member, Journal of Managerial Issues, 1988 - present
  • Editorial Review Board Member, Journal of Business and Management, 1991 - present
  • Bronze State Medal, U.S. Army (1971)


  • Strategic Management
  • International Business Management
  • Decision-Making

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

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