Suresh Sundaram

Assistant Professor of Marketing

Department: Business Administration
Campus Address: 216 Lerner Hall
Newark, DE 19716
Phone: 302-831-6187


Suresh has been teaching Marketing since 1998 - initially as a graduate student at the University of Houston and later at Loyola College in Maryland as an Assistant Professor of Marketing. Over the past 15 years, Suresh has taught several Marketing courses in the Undergraduate and Graduate programs. Suresh has also taught in Executive MBA and Executive Education programs. In addition, Suresh has over 10 years of experience in designing and conducting marketing global research projects for several Fortune 500 companies across multiple industry sectors including Consumer Durables, Consumer Packaged Goods and Pharmaceutical industries. His areas of expertise include marketing research, marketing strategy, advanced multivariate analysis, segmentation, survey design and execution. 

Suresh's primary research interests are in the area of the impact of technology on Marketing. He has been published in leading peer-reviewed marketing journals like the Journal of the Academy of Marketing Sciences and the Journal of Personal Selling and Sales Management. His co-authored paper in the Journal of Personal Selling and Sales Management won the journal’s Best Paper Award.

Suresh holds a Ph.D. in Business Administration from the University of Houston. He also holds Bachelor’s degree in Instrumentation Engineering from the University of Bangalore, India. He lives in Newark, Delaware with his wife and daughter.  He enjoys listening to music, reading, watching crime shows and is an avid fan of the game of cricket.  He is a tech geek and loves to try out new gadgets as soon as they are introduced to the market.


  • Ph.D.- University of Houston, Marketing & Management Information Systems, 2003
  • B.S. - University of Bangalore, Engineering, 1992
  • Curriculum Vitae


Research Interests

Impact of Technology on Marketing, especially on the sales force and on individual consumers.

Decision-Making and Outcomes

Research Publications

Steven Posavac, Michal Herzenstein, Frank Kardes, and Suresh Sundaram (2010), “Profits and Halos: The role of firm profitability information in consumer inference,” Journal of Consumer Psychology, 20, 327-337.

Suresh Sundaram, Andrew Schwarz, Eli Jones, and Wynne W. Chin (2007), “Technology Use on the Front Line: A Panel Data Analysis of How Technology Enhances Individual Performance,” Journal of the Academy of Marketing Science, 35 (1), 101-112.

Eli Jones, Suresh Sundaram and Wynne Chin (2002), “Factors Leading to Sales Force Automation Adoption by the Sales Force: A Longitudinal Analysis,” Journal of Personal Selling and Sales Management, 22 (Summer), 145-156.

Betsy D. Gelb and Suresh Sundaram (2002), “Adapting to “Word of Mouse”,” Business Horizons, 45 (July-August), 21-25.

Awards & Honors

  • Department Award for Best Article of the Year, Loyola College in Maryland, 2004
  • The Journal of Personal Selling and Sales Management’s Marvin Jolson Award for "Best Contribution to Selling and Sales Management Practice" for the article "Factors Leading to Sales Force Automation Use: A Longitudinal Analysis" by Eli Jones, Suresh Sundaram, and Wynne Chin (JPSSM Volume 22, Number 3), 2003
  • Dean’s Award for Academic Excellence, C. T. Bauer College of Business, University of Houston, May 2003.


Teaching Interests:

Graduate and Executive MBA: Marketing Management, Sales and Sales Management, Marketing Strategy, Marketing Research, Global Marketing

Undergraduate: Introduction to Marketing, Marketing Research, Marketing Strategy, Personal Selling and Sales Management 

Courses Taught at University of Delaware:

Graduate: Marketing Management, Marketing Research

Undergraduate: Introduction to Marketing, IT Applications in Marketing, Marketing Strategy, Marketing Research, Seminar in International Marketing Management (Study Abroad)

The Lerner College is home to a state-of-the-art financial trading facility, the $1.4 million student-led Blue Hen Investment Fund, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Anu Sivaraman, who is among Social Media Marketing Magazine’s “Top 100 Marketing Professors on Twitter” and’s “Top 50 Marketing Professors on Twitter” - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer experience-driven learning and emphasize evidence-based analytics methods to enrich the student experience. Here, finance students visit New York City’s financial districts for a first-hand look at markets trading and to meet with UD alumni.

Charles W. Horn, AS75, and wife Patricia, recently made a $3 million commitment to enhance and expand entrepreneurial studies.

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