Thierry Penard

Visiting Professor

Department: Economics
Campus Address: 420 Purnell Hall
Newark, DE 19716
Phone: 302-831-1916


Research Interests:

  • Game Theory
  • Industrial Organization


  • Ph.D. – University of Paris I Pantheon-Sorbonne 1997
  • MA - University of Paris I Pantheon-Sorbonne 1992
  • Curriculum Vitae


  • "Determinants of E-commerce adoption by franchisors: Insights from the U.S. market" with R. Perrigot, forthcoming,International Journol of Electronic Commerce, 2013.
  • "Do Reputation Systems Really improve Trust among Anonymous Traders? An Experimental Study", with D. Masclet,Applied Economics, vol. 44(35), 2012, forthcoming.
  • "Monitoring Policy and Organizational Forms in Franchised Chains", with E. Raynaud and S. Saussier, International Journal of the Economics of Business, f vol. 18(3), 399-417, 2011.
  • "Comparing the Determinants of Cell Phone and Internet Use in Africa: Evidence from Gabo", avec N. Poussing, G. Zomo Yebe et P. Nsi-Ella, Communicaton and Strategies, N' 86, 2012.
  • "Plural Form Franchise Network: a Test of Bradach's Model" with G. Cliquet, Journal of Retailing and Consumer Services, 2012.
  • "How to provide Quality of Service guarantees in the Internet? Lessons learnt from the airline and card-based payment sectors', with Z M'Chirgui, European Journal of Management, Vol. 29(4), 306-318, 2011.


  • Game Theory
  • Industrial Organizaiton

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

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