Thierry Penard

Visiting Professor

Department: Economics
Campus Address: 420 Purnell Hall
Newark, DE 19716
Phone: 302-831-1916


Research Interests:

  • Game Theory
  • Industrial Organization


  • Ph.D. – University of Paris I Pantheon-Sorbonne 1997
  • MA - University of Paris I Pantheon-Sorbonne 1992
  • Curriculum Vitae


  • "Determinants of E-commerce adoption by franchisors: Insights from the U.S. market" with R. Perrigot, forthcoming,International Journol of Electronic Commerce, 2013.
  • "Do Reputation Systems Really improve Trust among Anonymous Traders? An Experimental Study", with D. Masclet,Applied Economics, vol. 44(35), 2012, forthcoming.
  • "Monitoring Policy and Organizational Forms in Franchised Chains", with E. Raynaud and S. Saussier, International Journal of the Economics of Business, f vol. 18(3), 399-417, 2011.
  • "Comparing the Determinants of Cell Phone and Internet Use in Africa: Evidence from Gabo", avec N. Poussing, G. Zomo Yebe et P. Nsi-Ella, Communicaton and Strategies, N' 86, 2012.
  • "Plural Form Franchise Network: a Test of Bradach's Model" with G. Cliquet, Journal of Retailing and Consumer Services, 2012.
  • "How to provide Quality of Service guarantees in the Internet? Lessons learnt from the airline and card-based payment sectors', with Z M'Chirgui, European Journal of Management, Vol. 29(4), 306-318, 2011.


  • Game Theory
  • Industrial Organizaiton

The Lerner College is home to a state-of-the-art financial trading facility, the $1.4 million student-led Blue Hen Investment Fund, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Anu Sivaraman, who is among Social Media Marketing Magazine’s “Top 100 Marketing Professors on Twitter” and’s “Top 50 Marketing Professors on Twitter” - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer experience-driven learning and emphasize evidence-based analytics methods to enrich the student experience. Here, finance students visit New York City’s financial districts for a first-hand look at markets trading and to meet with UD alumni.

Charles W. Horn, AS75, and wife Patricia, recently made a $3 million commitment to enhance and expand entrepreneurial studies.

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