Zvi Schwartz


Department: Hotel, Restaurant & Institutional Management
Campus Address: Raub Hall
Newark, DE 19716
Phone: 302-831-4803


Dr. Zvi Schwartz is a Professor in the Department of Hotel, Restaurant and Institutional Management in the Alfred Lerner College of Business and Economics at the University of Delaware. Prior to joining the University of Delaware, Dr. Schwartz was the J. Willard and Alice S. Marriott Senior Faculty Fellow for Hospitality Finance and Revenue Management in the department of Hospitality and Tourism Management at Virginia Tech where he served as the director of graduate programs, and an associate professor at the University of Illinois. Prior to joining academia, he had over a decade of lodging industry experience as a manager and an entrepreneur.

His scholarly research and industry consulting focus on the core technical and strategic elements of the revenue management cycle: forecasting, optimization and monitoring, as well as the closely related topics of strategic pricing, and consumer and firm decisions in advanced reservation environments. Recent projects explored novel hotel forecasting approaches, occupancy forecasting accuracy measures, hotel competitive sets, overbooking optimization, and revenue management performance measures.

Dr. Schwartz teaches courses in hotel management at both the graduate and undergraduate level and mentors doctoral and master’s students. He is an active member of the International Council of Hotel, Restaurant, and Institutional Education (I-CHRIE), the chair of I-CHRIE’s Revenue Management special interest group (SIG), and chaired I-CHRIE’s research academy track.  Dr. Schwartz is a recipient of numerous research awards including twice ICHRIE’s best published paper of the year, and was awarded over $600,000 in research grants. 



    Ph.D., Hospitality and Tourism Management, Purdue University

    MBA, Tel-Aviv University

    BA, Economics, Haifa University


Selected recent publications

  • Koupriouchina L., J. P. van der Rest & Z. Schwartz. (In press) “On Revenue Management and the Use of Occupancy Forecasting Error Measures”, International Journal of Hospitality Management.
  • Kim, N. and Z. Schwartz. (2013). “The accuracy of international tourism forecasting and data characteristics: A meta-analytical approach”. Journal of Hospitality Marketing & Management. 22, 349-374. DOI: 10.1080/19368623.2011.651196
  • Chen C. and Z. Schwartz. (2013). “On Revenue Management and Last- minute Booking Dynamics”.  International Journal of Contemporary Hospitality Management. 24 (7), 7-22.
  • Schwartz, Z. (2012). “Probability blindness” and last-minute booking of hotel rooms: The case of Bayesian updating.  International Journal of Tourism Sciences. 12(2) 63-77.
  • Schwartz, Z. Stewart W. and E. Backlund. (2012). “Visitation at capacity-constrained tourism destinations: Exploring revenue management at a national park”. Tourism Management, (33), 500-508.  doi:10.1016/j.tourman.2011.05.008
  • Schwartz Z. and C. Chen (2012).  “Hedonic motivations and the effectiveness of risk perceptions oriented revenue management policies”. Journal of Hospitality & Tourism Research, 36(2), 232-250. doi: 10.1177/1096348011413589.
  • Schwartz Z. and C. Chen. (2010). "The peculiar impact of higher room rates on customers’ propensity to book".  International Journal of Contemporary Hospitality Management, 22(1), 41-55.  

Awards & Honors

  • W. Bradford Wiley Memorial Best Published Research Paper of the Year Award, ICHRIE (2013)
  • Researcher of the week, Virginia Tech (2013)
  • Excellent paper award, the 2012 TOSOK International Tourism Conference (2012)
  • Best paper award, Graduate Education and Research in Tourism and Hospitality Conference (2011)
  • W. Bradford Wiley Memorial Best Published Research Paper of the Year Award, ICHRIE (2010)
  • Harrah Hospitality Research Center, Outstanding Dissertation Award in Hospitality (Chair, 2010)
  • Best conference paper award, ApacCHRIE (2006)
  • Finalist, W. Bradford Wiley Memorial Best Published Research Paper of the Year Award (2005)
  • Best conference paper, Graduate Education and Research in Tourism and Hospitality Conference(2005)
  • Best paper award, I-CHRIE (2003)
  • ANABAR citation of Excellence (now Emerald Management Reviews), Highest Quality Rating(1998)
  • Best paper award, I-CHRIE (1997)

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

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