Peggy Tseng

Assistant Professor Department of Business Administration Email: ptsengudel [dot] edu Curriculum Vitae

Education:

• Ph.D. in marketing, Robert H. Smith School of Business, University of Maryland
• MS Integrated Marketing Communications, Medill School of Journalism, Northwestern University
• BS in Business Administration, College of Commerce, National Chengchi University, Taiwan

Research Interests:

• Modeling consumer decision process
• Forecasting
• Statistical models in marketing research
• Entertainment marketing

Teaching Interests:

• Integrated Marketing Communications
• International Marketing
• Marketing Research

Honors and Activities:

• Marvin A. Jolson Outstanding Marketing Doctoral Student Award, University of Maryland, 2009
• The Graduate School Jacob K. Goldhaber Travel Award, University of Maryland, 2008
• INFORMS Marketing Science Doctoral Consortium Fellow, 2005-2008
• Dean's Fellowship Research Fellow, University of Maryland, 2003-2008
• Ronald B. Kaatz Award, Northwestern University, 2003