March 15, 2013

Time: 
10:00AM
Location: 
231 Lerner Hall
University Name: 
University of Pennsylvania
Speaker Title: 
Gayfryd Steinberg Professor of Marketing and Editor-in-Chief of the Journal of Marketing Research
Contact Person: 
Michal Herzenstein
Contact Phone: 
302-831-1903
Hosting Department: 
BUAD
Area of Research: 
Quantitative marketing
Distinguished Lecture: 
True
Date: 
Friday, March 15, 2013

The Lerner College is home to a state-of-the-art financial trading facility, the $1.4 million student-led Blue Hen Investment Fund, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Lerner College faculty - like Anu Sivaraman, who is among Social Media Marketing Magazine’s “Top 100 Marketing Professors on Twitter” and MBAprograms.org’s “Top 50 Marketing Professors on Twitter” - are thought leaders who command attention from influential business audiences, economists and policy makers.

All Lerner College departments offer experience-driven learning and emphasize evidence-based analytics methods to enrich the student experience. Here, finance students visit New York City’s financial districts for a first-hand look at markets trading and to meet with UD alumni.

Charles W. Horn, AS75, and wife Patricia, recently made a $3 million commitment to enhance and expand entrepreneurial studies.

  • Alfred Lerner College of Business & Economics
    303 Alfred Lerner Hall  •  Newark, DE 19716  •  USA  •  ©