W.L. Gore Lecture Series in Management Science

The Alfred Lerner College of Business & Economics proudly presents the
W. L. Gore Lecture Series in Management Science

The W.L. Gore Lecture Series in Management Science, which is sponsored by an endowment from the Gore family, will feature experts in the application of probability, statistics, and experimental design to decision making, including applications in academia, business, government, engineering, and medicine. The lecture series recognizes the key role that the fields of probability, statistics, and experimental design have played in the success of W.L. Gore & Associates, Inc. The inaugural lecture in this series was given in March 2011.

Dr. A. Parasuraman - "Conceptualization of Service Quality"

Thursday, April 23, 2015
Gore Recital Hall, Roselle Center for the Arts
3:00 PM - Lecture
3:50 PM - Q&A
4:10 PM - Networking Reception
Register: http://bit.ly/GoreApril2015

Speaker: A. Parasuraman, James W. McLamore Chair in Marketing, Professor, and Department Chair, Marketing
Topics: Conceptualization of Service Quality from the Customer and Organization Perspectives, the Approach for Measuring Service Quality from the Customer's Perspective & the Link Between Service Quality and Productivity
Dr. A. Parasuraman ("Parsu") is considered one of the most influential figures in the field of services marketing and service quality, and is widely known for his work on SERVQUAL, E-S-QUAL, and the Technology Readiness Index (TRI). He has published over one hundred articles in prestigious academic and management journals. In addition to coauthoring Marketing Research, a college textbook, Dr. Parasuraman has co-authored books for management audiences including Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology (with Rockbridge president Charles Colby). He is a Professor in Marketing and Director of PhD Programs at the University of Miami school of Business. He collaborates with Rockbridge on the National Technology Readiness Survey and consults for Rockbridge on measurement and service quality issues for clients.

Presentation Slides - A. Parasuraman 2015

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

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