The Alfred Lerner College of Business & Economics proudly presents the
W. L. Gore Lecture Series in Management Science
The W.L. Gore Lecture Series in Management Science, which is sponsored by an endowment from the Gore family, will feature experts in the application of probability, statistics, and experimental design to decision making, including applications in academia, business, government, engineering, and medicine. The lecture series recognizes the key role that the fields of probability, statistics, and experimental design have played in the success of W.L. Gore & Associates, Inc. The inaugural lecture in this series was given in March 2011.
Thursday, April 23, 2015
Gore Recital Hall, Roselle Center for the Arts
3:00 PM - Lecture
3:50 PM - Q&A
4:10 PM - Networking Reception
Speaker: A. Parasuraman, James W. McLamore Chair in Marketing, Professor, and Department Chair, Marketing
Topics: Conceptualization of Service Quality from the Customer and Organization Perspectives, the Approach for Measuring Service Quality from the Customer's Perspective & the Link Between Service Quality and Productivity
Dr. A. Parasuraman ("Parsu") is considered one of the most influential figures in the field of services marketing and service quality, and is widely known for his work on SERVQUAL, E-S-QUAL, and the Technology Readiness Index (TRI). He has published over one hundred articles in prestigious academic and management journals. In addition to coauthoring Marketing Research, a college textbook, Dr. Parasuraman has co-authored books for management audiences including Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology (with Rockbridge president Charles Colby). He is a Professor in Marketing and Director of PhD Programs at the University of Miami school of Business. He collaborates with Rockbridge on the National Technology Readiness Survey and consults for Rockbridge on measurement and service quality issues for clients.